Beyond Baidu SEO

Internet World Stats reveals that there are currently approximately 1.8 billion Internet users worldwide. While Google is the king of search engine in the US and many other countries, it is almost non-existent in China, where if you want to search for something on Google, check your Gmail, or use any other Google services that are user-content centric, you might encounter some difficulties and would only succeed if you have a VPN.
There is some scientism among SEOs as to how truthful this announcement was and to the sophistication of Baidu’s algorithm for link spam, but with them focusing on tackling web spam the best tactic Facebook刷粉丝点赞 for long term success in Baidu off page is to build relationships with quality websites and publisher related to you niche and offer high quality content which is of interest and use to users.

From their Baidu Tuiguang keyword tool through to Baidu Feng Yun Bang (trends) there’s an enormous amount of ability to drill down into some real specifics such as rising trends in geographical locations, and data on related search terms and topics that you might be interested in targeting.
For example, when searching for 科罗娜” (beer brand Corona) on Baidu, the first result is from Corona’s Baidu Baike page, followed by related news from Baidu hosted websites, 3 e-commerce platforms, a positive review from Baidu Tieba’s beer forum and others.
You’ve probably heard a hundred times that Baidu is vital for your Chinese digital marketing strategy, but even if you have a basic understanding of what it entails, you may still not have a solid grasp on how to get started with Baidu search marketing If your brand is expanding to China and you are new to Baidu and Baidu SEO, you should be aware that doing SEO in China is different from doing SEO in the West.

Rich Snippets, or how I prefer to call them, SERP features, present on Baidu SERPs are very dynamic and interactive as compared to Google, but, indeed, you can say that almost all the SERP features from Baidu have an equivalent in Google Search, which you can find described later in this article.
Heading tag – Despite there being no difference between Baidu and Google heading tags, it should be noted that every page on an organization’s website should have one H1 tag that describes the web page and must contain relevant keywords to drive SEO.

Because of the Great Firewall in China and an increasing number of blocked foreign websites, the best way to stay in the competition and stand out is to have a Website in China or at least using a test to see if your website is blocked This will allow you to avoid some severe penalties given to foreign-hosted website because the Chinese government prefers to be able to reach any website visible in China and so does Baidu.
Operating in a world where Google and many other familiar channels don’t exist is something that many search marketers in the west might feel unsure of. The fact is, many of the fundamental rules are the same, but the context in which you’re operating becomes dramatically different.
Right on the top of the list are price reduction to encourage more sales, adjust marketing costs, such as increasing spending on digital marketing instead of commercial TV broadcasting, but one area that was highlighted is increasing export activities.

However, optimizing for Baidu using the same approach used for Google is unlikely to find your site ranking near the top of page 1. Baidu SEO comes with its own unique and challenging environment of complex language issues, cultural differences, user behavior, legal issues, censorship, and technical considerations.
Baidu offers almost everything that Google, Yahoo or for that matter, what the other Internet content sites have, such as Baidu Knows or Baidu Zhidao (similar to Yahoo Answers), Baidu Maps (similar to Google Maps), Baidu Shopping (similar to Google Shopping), Baidu Baike (similar to Wikipedia), and more.