Trends For Black Friday And Cyber Mondays

Black Friday has long been known as one of the busiest shopping days of the year! This is highlighted by Matthew Robertson, Co-CEO of NetDespatch , who notes that bringing in seasonal staff to mitigate the spike is recommended: ‘In order to deliver Black Friday-level volumes to tight time scales, retailers and logistics partners need to have honed order-taking, picking, despatching and tracking processes to the highest levels so parcels fly out of the door.
David Jones, whose sales fell 2.1 per cent in the first 20 weeks of 2020, is attempting to lure shoppers into stores and online with couponsaccept.com discounts of up to 60 per cent on clothes, shoes and accessories and 50 per cent off homewares, bedding and electrical goods.

But more importantly: while discounted products had the largest average period-over-period revenue (+ 820%), the 59% of products in the sample that were not discounted over Prime Day still saw average revenue growth of +496%.This illustrates how discounts do help in generating higher sales compared to events such as Prime Day.
Beauty retailer DECIEM, operator of The Abnormal Beauty Company chain, is shutting down its website on Friday, closing all its stores and covering shop windows with Black(Out) Friday banners after offering discounts of 23 per cent over the last month.

To help marketers get a better grip on maximizing their sales and profits during these busy periods, retail researcher Teikametrics has researched data from its customers regarding the sales activities of thousands of Amazon sellers on Prime Day 2019.
Even with great advertising efforts to get shoppers to stay at home and shop from the comfort of their P.J.s, statistics show that while there has been an increase in online purchases, shoppers are still not ready to give up the thrill of the crowds and the amazing in-store deals at many of the brick and mortar locations.
In 2012, FiftyOne Global Ecommerce reported that Canada had 31% of international Black Friday sales, Australia had 19%, and the United Kingdom had 6%. In 2013, Amazon UK reported a record breaking Black Friday where customers ordered 4 million items on Black Friday.

Myer, which recorded its biggest-ever hour of online sales during Black Friday last year, stepped up discounts this year, offering 75 per cent off selected kitchenware, 40 per cent off bedding, 40 per cent of women’s clothing and 20 per cent off toys.
Advertisers sponsoring these keywords spent $8.9 million on U.S. Google desktop text ads over the Black Friday-Cyber Monday weekend in 2016 vs. $15.4 million on text ads over the same period in 2015, and $9.6 million on U.S. Google desktop product listing ads vs. just $2.9 million on product listing ads in 2015.

While it appears that online retailers are gaining more of the share of Black Friday sales each year, brick and mortar retail still will continue to be a draw for all age shoppers looking to save a few bucks and score some deals for the holiday season.