Shopify is an ecommerce platform for building online retail businesses. However, it’s one thing creating a nice-looking, well-specced website using Shopify; quite another to deliver organic traffic via SEO to it. So, in this post, I’m going to delve into the SEO functionality of the platform and provide some key tips on how to make a Shopify store rank in search results.
AMP content is sometimes prioritised by Google in results (it’s more likely to appear in its ‘Top Stories’ carousels) and because pages in AMP format load so quickly on mobile devices, they’re more likely to be read (thus increasing the dwell time on your content, which many SEO experts believe to be a positive ranking signal).
It’s important to note that if you’re in the process of customizing, digging through the documentation and realizing you did everything right, but the feature still doesn’t work, that may be because some features in Shopify, especially apps, only work if the theme is published.
Make sure you separate Add to Cart and View behavior segments – create unique ads for both groups: don’t try to catch-all with a single retargeting ad type for these visitors; people who view a product usually need more info on it and have lower buyer intent than those who have added it to their cart within the last 14-28 days.
So you are putting a lot of hard work in to make products for that Shopify store you are working on – creating the descriptions for the products, tweaking the images so they are just right and calculated an effective price that means you can compete with your rivals effectively.
Instead of automatically billing customers, this app allows eCommerce business owners to automatically generate invoices that customers can then pay using whatever method they choose at the time; there’s no need for customers to remember to make changes or updates to their payment methods in their account.
However, if you’re moving to Shopify from a different platform, and you’re making your site secure for the first time in the process, shopify tips there is some additional technical work you may need to undertake to ensure you don’t damage your position in search results.
If you’re not sure where to start, the most important things to do with your store would be to configure good SEO settings for your product pages and add email marketing support so customers can join your mailing list. Not treating Shopify like a real business: Your Shopify store will need time to garner momentum before blossoming.
To ensure the most important parts, e.g. your product or sales pages, don’t get lost in the depths of your website, make sure they are easy to find from your home page with visible links, preferably at the top of the page. Don’t stress, due to Shopify’s integration with PayPal, accepting payments from customers can be achieved in a number of minutes.
But creating an e-commerce site requires a good management skill, marketing knowledge and development caliber that can optimize your site in the crowd of other such online shopping sites. Images are extremely important in selling a product online. In terms of SEO, duplicate content is the highest priority issue we’ve seen created by Shopify.